Tooy

Tooy's lamps have a decorative design and strong visual impact. They are often featured with linear shapes and refined looks, that give a unique and modern touch to the space they fit. This brand’s collections are made up of unique, contemporary, creative products, suitable to different (professional and personal) environments, able to complete interior decors with a touch of exclusive made in Italy.

Tooy, The Company

Tooy, born from the idea of Roberto Giacomucci, focuses on the creation of a completely new and innovative design concept, that gives lighting a sense of contemporary style and decoration as well as functionality. The company's core business is focused on the production of small items, with a extremely modern design, in perfect balance between form and practicality, and with a multitasking concept.

Out of any standard, Tooy offers quality and originality in each of its products, following a never before explored furnishing philosophy, which, thanks to its young and innovative line, takes into account energy efficiency. For this reason, any light source is equipped with LED, which will reduce the environmental impact and the electrical consumption of the lighting system.

Brand Trends and Orientation

Tooy wants to propose lighting creations able to give value to the visual and sensorial design experience, through products that tell a story.

The Tooy line of accessories features a strong identity that goes beyond the concept of functionality, offering a design conceived to decorate and enrich any home and contract space. 

The constant research and development toward new horizons, carried out by Valeria Giacomozzi and Valerio Tideo at Tooy, defines the unique style and innovative vision of this brand. With an eye pointed at the most modern trends, this brand celebrates made in Italy with new and extrovert decor concepts.

Wally, for instance, the cute bedside lamp, offers a flexible and lively solution, which integrates the light source together with a practical book shelf, fully expressing the functional and aesthetic vision of the company, to offer products that can fit lightly into any ambience, with flexibility and a refined modern design touch.

Tooy, Design, Products and Collections 

The idea is to create products with stylistic and conceptual content that convey a message to the viewer, finding their place in the lighting market with a diverse and flexible offering. The range of materials and finishes available for each piece, carefully chosen according to current trends, makes Tooy’s collections adapt to different combinations and furnishing setups, both at home and within public or professional places. 

Savon, the new collection of wall lamps, made entirely of aluminium and a LED light source, offers the possibility of adjusting the rotating movement to 360°, allowing the user to choose the intensity according to the need, in a practical solution with essential lines and a contemporary design, ideal in modern private or professional environments.

Among the most unique models of this design brand, Aria is certainly one of the most iconic products to Tooy's. The suspension lamp that integrates in the diffuser two fans of minimal thickness, and a LED light source. An original idea, to guarantee a pleasant refreshing breeze during summer periods and to provide a considerable space and energy consumption saving. Moreover, featuring an exclusive look and innovative design.

Strategic Partners and Collaborations

Studio Pepe

Some of the most iconic collections from this brand like Nastro Lamp are a consequence of unique collaborations between Tooy and Italian-based design studios, among which Studio Pepe.  

Studio Pepe, founded in Milan in 2006 by Arianna Lelli Mami and Chiara Di Pinto, as a design agency, focuses on research through a cross discipline approach to design. Creative consulting through interior design and product design, using a language capable of conveying elegance and precision, at every stage of the project.

Installations, art and testing define the innovative identity of this studio, turned towards a new concept of design, through dialogue and the development of new actual themes.

Studio Pepe's signature, is identifiable in its projects, with a strong iconographic impact, which bases its development process, through the research of colors and materials, crossing different contemporary languages, to provide a unique experience that enhances the concept of individuality of each user.

Federica Biasi

Among the new arrivals within Tooy, there is Thula, the collection of lamps with essential and innovative design, the birth of which is due to the recent collaboration with the Italian designer Federica Biasi.

Federica Biasi, born in 1989, graduated with honors from the European Institute of Design in 2011. From this period onwards, she worked with various companies in the Milan area until 2014, when she decided to move to the Netherlands to learn about design and emerging trends, focusing her attention on the simplicity and aesthetic formality that defines the Northern European scene. This experience will influence her style forever.

In 2015, she opened her own studio in Milan, as a design consultant, in interior design and product design.

Since 2016, she has been teaching at IED Milan and Istituto Marangoni, holding product design and Master courses.

In 2017, she won the Young&Design prize with the Ella project at the Salone del Mobile, and the following year she was awarded by Maison&Object as a rising talent.

Roberto Giacomucci 

Thanks to years of study within the management of manufacturing techniques, materials and spaces, Roberto Giacomucci, design enthusiast, decides to make of design a lifestyle.

Giacomucci is the figure who filled in the foundation of the Tooy design brand. He is an architect of Italian origin, born in Ancona. The "Craftsman of Design" is his fundamental frame, to know the soul of the material to be modelled, defining its transformation step by step, and thus establishing a unique relationship with the final manufactured object. This is his philosophy.