Gervasoni, Brand and Traditions
Gervasoni redefines home living since 1882 with a blend of timeless craftsmanship and modern flair. As a family-owned furniture brand, it merges simple elegance with contemporary lines. By mixing industrial inspiration, natural materials, and artisanal techniques, Gervasoni has built a unique, globally-loved aesthetic, now present in 80 countries with 75% of its pieces in private homes.
Design and Trends
Founded as a wicker workshop by Giovanni and Michele Gervasoni in Udine, the brand grew from the “Premiata Società Friulana per l’Industria di Vimini.” Over a century, Gervasoni evolved into a leader in indoor and outdoor furniture. With Paola Navone’s artistic direction until 2020, the brand pushed creative boundaries while staying rooted in tradition. Since joining IDB in 2015, Gervasoni has strengthened its global reach and continues to innovate with eclectic collaborations and cutting-edge design.
Collections
Gervasoni’s collections reflect a core value: merging natural beauty with industrial innovation. Using top-tier machinery and precision quality control, they unite craftsmanship with modern manufacturing. These collections feature mixed materials—from organic to technical—crafted to highlight each element’s innate charm. The result is furniture that feels both luxurious and thoughtfully produced, rich in texture and poetic in aesthetic.
Collaborations
Innovation and sustainability are woven into every step of Gervasoni’s production. Certified for quality, environmental, and safety standards, the company also invested in one of Udine’s largest solar systems in 2011—2,346 panels that save 300 tonnes of CO₂ yearly (equal to removing 100 cars off roads). Through eco-conscious methods, minimal waste, and renewable energy, Gervasoni honors its environmental duty while crafting enduring design.
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