Braid, Brand and Tradition
Braid is built on three core values: family, vision, and artisanal craftsmanship.
In the late 1970s, what started as a small family-run business began creating handcrafted woven pieces. Natural materials like rattan and wicker were key elements in early designs. Cloe was the brand’s first collection to feature an aluminum frame combined with handwoven natural fibers. Its soft, elegant shapes gave each piece a distinct identity.
Sofas, armchairs, tables, and desks are crafted from both natural and synthetic fibers. Every product is designed to offer high quality, long-term durability, and reliable comfort. What sets Braid apart is the option to fully customize each design—shapes, colors, and entire projects—tailored to fit the specific space and needs of every client.
The brand remains firmly rooted in Made in Italy values. While constantly evolving, Braid stays committed to excellence and design integrity.
Design and Trends
Braid’s aesthetic is based on a blend of contemporary style, metropolitan inspiration, and refined design research.
The brand combines tradition with innovation, creating pieces that are both functional and stylish. Each collection is driven by clean lines and carefully balanced forms. Attention to texture, color harmony, and material quality plays a central role in every creation.
Ideal for indoor and outdoor spaces, Braid furniture enhances modern living with pieces that reflect elegance and comfort. The brand’s versatility allows it to meet diverse needs—whether for residential or hospitality projects.
Braid's approach embraces change while staying true to its heritage. Design, craftsmanship, and customer-centric solutions are at the heart of every trend-forward collection.
The Collections
Braid offers a complete selection of indoor and outdoor furnishings. From chairs, sofas, armchairs, to tables, sunbeds, and accessories, the brand’s catalogue meets all design needs.
Each item is customizable, making it easy to align with any design project, whether classic or contemporary. The collections balance comfort and aesthetics, blending timeless elegance with innovative materials.
Signature elements such as woven textures, lightweight frames, and neutral palettes make Braid furniture adaptable to various settings. Durable finishes and weather-resistant materials ensure functionality in both outdoor and indoor environments.
Explore the full range of Braid collections to furnish every space with harmony and style.
The Collaborations
Braid continues to grow through creative partnerships and custom design projects. The brand works closely with architects, interior designers, and stylists to deliver bespoke solutions for luxury residences, hotels, and outdoor lounges.
Each collaboration focuses on blending artistic vision with craftsmanship. Braid’s ability to adapt shapes, finishes, and layouts ensures every project is unique and cohesive.
Thanks to its strong relationships and flexible production, Braid has become a trusted name in the world of Italian outdoor furniture and tailor-made design.
Every collection tells a story of passion, innovation, and authentic Italian heritage—values that continue to define the future of Braid.
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