Giorgetti - Pag. 4

Giorgetti's history of craftsmanship began in Brianza, Italy, a century ago. Outlining an entrepreneurial reality characterized by research and development in manufacturing. Consolidated over time and establishing itself to this day as an icon of success and revolution. Product quality, efficiency, Italian craftsmanship, design and functionality are part of this company's identity.
Made in Italy design, functionality and elegance are part of the brand statement. Giorgetti designs and develops solutions with a contemporary and modern style through the knowledge of furniture and its intrinsic tradition of woodworking. Through the use of state-of-the-art machinery and technology, Giorgetti creates unique and finished design products.
Giorgetti could be summed up in two terms: made in Italy and innovation. These two pillars have allowed this brand to stay alive and on top for several decades.
Explore their collection of tables, chairs, sofas, armchairs and home accessories. 

Giorgetti, the Company and its History 

The origins of the company date back to the end of the nineteenth century, in a peasant context in the countryside of Meda, a small town in Brianza located north of Milan. The handicraft activity deeply linked to the territory, is due to the presence of the Benedictine monastery founded in the eighth century. It was often the site of important meetings and guests such as Emperor Henry IV.
This condition made the industriousness of the nuns, the starting point for the realization of more and more valuable and quality furniture. The real turning point came at the turn of the twentieth century, when Meda established itself as a new center of furniture.
Attracting artisans from the great schools of Paris, Milan and Venice. In this panorama of innovation and investment, Luigi Giorgetti began his activity. Founding a workshop that a few years later would become the first industrial building.
In the following years, the arrival of new technologies and production methods, increased the diffusion of manufactured goods. Sources of inspiration for new models. Thanks to the success in exporting semi-finished products to the United States, Giorgetti improved the quality of its products. Though maintained the classic imprint in its products, reworking them according to new trends and needs.
The '60s marked a new beginning for the production of furniture, which provided for the export of a worked and finished product. An example of iconic pieces is the Gazebo collection, which will arrive ten years later. A collection with a modern imprint, made according to a process of tradition and innovation.
With the arrival of the 1980s, the collections followed a highly innovative movement, expressing the desire to experiment in total freedom. An example of this is the Matrix line, of which the Dry chair, designed by Massimo Morozzi, reflects Giorgetti's craftsmanship.
The chair characterized by its completely dismountable design and the polychromy of its elements, outlines the fundamental pillars of Giorgetti. The continuous research and experimentation in new solutions.
Promoter of art and knowledge, Giorgetti follows the path of using characters able to interpret and rework the "beautiful design" of the Italian tradition. A choice that can also be seen in the activities and institutional contents such as the products catalogue.
Among the successful exhibitions, such as "Memory and Project" and the "Centenary Giorgetti", as well as countless cultural exhibitions, presented in centers and stores by distributing their catalogues made by international publishers, in bookstores.
Giorgetti nowdays offers a unique style and identification of a brand recognized internationally, producing artifacts, suitable for any context both domestic and contract.
The consolidated success all over the world, ignited the attention on Giorgetti's design and style as "Total look" for different types of environments. So that in 2011 it founded the first Atelier in Milan and six others in different countries: Antwerp, Mumbai, Singapore, Jakarta, Rome and Guangzhou.
The development and research in new furnishing solutions, led Giorgetti to the contract field and announcing in 2018, the acquisition of "Battaglia Interior Contractors". An historic company specialized in residential, hôtellerie, retail and nautical interior design. The partnership with Battaglia shares the values of quality and precision made Giorgetti a reality of excellence.
Which now aims to offer a turnkey service essential to meet the diverse needs of a market in continuous development. Designing in detail complex and large-scale residential and architectural solutions.

The Giorgetti Collections and Design

Giorgetti counts on a long history that blends tradition and innovation and that has Brianza as its backdrop, remaining faithful to its cabinet-making heritage. The uniqueness of Giorgetti is characterized by the ability to have fused together quality and innovation.
We will never find asepticity, rather an environment that suggests elegance, sobriety and incisiveness, precisely the original Giorgetti style. Exclusive and eclectic creations are created, reflected in sophistication and atypicality.
The love of detail, the savoir-faire of technical and material wisdom make it possible to create products free from formality, cancelling the space-time dimension of culture. At Giorgetti's you can breathe in the genuine pie of made in Italy. In fact, the entire production from the design idea to the actual creation takes place in Italy. Their resistance over time is the result of the marriage between functionality and research of the finest materials.
All under the banner of ecological ethics. The common conception of the handicraft process takes place in mechanisms that guarantee originality and uniqueness of the product itself.
Choosing Giorgetti means immersing yourself in the meticulousness of personalized and innovative details, together with innovative and traditional taste, in a mélange of well-being and quality.

The Giorgetti Materials and Finishes

Giorgetti has always been characterized by tradition and skill that have certainly not been lost over time. Also thanks to the wise selection of raw materials. Among the materials processed we find wood, metal, glass and even marble, leather and hide used to create unique and excellent design pieces.
The heritage manifested in the collections weaves together the most ancient traditions of cabinet making. Along with the latest advances in technology and the processing of precious raw materials.
Giorgetti has developed extraordinary skills in woodworking. The awareness of wood's own adaptability has led the company to the multifaceted research of material processing to arrive at raw forms of excellence and exclusivity.
Needless to say, the passion for cabinet making remains and will always remain the main actor of the brand. Which from time to time is enriched by the presence of other materials that enhance its beauty and uniqueness.
Giorgetti has always had a clear need to select the best parts of the wood. The most used one is undoubtedly the solid one, whose scent inebriates the industries. Reminding the most ancient tradition that developed in the carpentries together with the respect of the lines that characterize the history of cabinet making.
The uniqueness of the creations is the result of the combination of innovative art and cabinet-making knowledge. Which work together to give life to wonderful and unique creations. Characterized by the most refined creative qualities through which Giorgetti operates a balanced synthesis between innovative drives and cabinet-making culture.
Responsibility and awareness distinguish the workers and suppliers of the wood, who embrace the rights of sustainability. This is why all the materials used in the cabinet-making process come from European and exotic countries where the laws for the protection of the forest heritage are strictly respected.
The forests from which the woods purchased by Giorgetti come are subject to controlled and protected cultivation. Where the replacement of trees that are cut down with new ones is fast and efficient. Taking care of the heritage that planet earth gives us is fundamental both to obtain a decisive improvement of the entire ecosystem and consequently of the social dimension.
Better climatic conditions would ensure a better living conditions as well as the fight against the illegal wood trade.
The fabrics we find in Giorgetti's collections are natural fabrics. Among these linen, cotton and silk that last over time as well as more complex fabrics such as silk velvets that fight time and wear at the same time. Giorgetti collaborates with the most qualified suppliers, bearers of made in Italy, French and European. We talk about loyalty for a certain result and quality.
It will be significant the commitment to a clear and direct relationship with its suppliers to combine together the technical preparation of the expert and his professionalism, as well as his passion.
From this feeling comes a range of fabrics of different shades of colors. These lead to a customization that lends itself to respond to different needs and aesthetic needs as a mirror of a particular life-style. The result is an interplay of colors, shades and patterns that give life to unexpected shapes of products. Passing quickly from glossy to matt, in a timeless artistic frame.
Leather is a material that is used to give value and style as well as cover chairs, sofas, armchairs, tables beds and accessories, products of great creative value. The selection is a process that is taken care in every detail, thanks to the experience of a highly qualified staff.
The leather used is only the full-grain, taken from the most valuable parts of the animal skin, which gives a high quality. A quality that can preserve the beauty of this material over time along with its most tender part.